iSpot measures creative effectiveness, impressions, performance and second-by-second attention of all ads leveraging a proprietary ad catalog, exclusive access to 83M smart TVs and set-top boxes and …

Mar 27, 2025 · ISpot is launching a new cross-platform outcomes measurement platform with Paramount Global as a charter user, bringing both internal measurement partners and the ability to …

Mar 27, 2025 · With the new solution, iSpot notes that advertisers will gain more transparency, speed, and performance tracking across TV and streaming.

Jul 10, 2025 · Three upstart media-measurement companies — Comscore, iSpot and VideoAmp — are ready for primetime, and all other parts of the business of tracking TV audiences, according to a new …

Aug 13, 2024 · The new methodology means iSpot is uniquely positioned as the TV business shifts to streaming and marketers want to compare the reach and results of their video investments across …

Unlike legacy and ad hoc solutions, iSpot is purpose-built to measure the performance of every ad on television with digital-like precision and granularity in real time.

3 days ago · EDO, an ad tech firm co-founded by actor and filmmaker Edward Norton, has been found liable for theft and breach of contract by a federal jury in L.A.

2 days ago · According to the iSpot complaint, EDO spent three-and-a-half years improperly obtaining data from iSpot and then sold it to marketing clients as it built its own TV/streaming measurement …

Mar 27, 2025 · On Thursday, iSpot announced the launch of a new solution that aims to make outcomes-based attribution easier, faster and more automated.

Aug 13, 2024 · Our survey of hundreds of senior marketing execs from top brands and agencies unveils how the biggest TV spenders are shaping their 2024 ad buying strategies ahead of the upfronts. …