The Publicis Groupe’s communication division replaces EssenceMediacom for the consolidated media mandate after a multi-agency ...

BCCI’s mandate to Laqshya Media Group signals a push to hardwire entertainment, fan engagement and visibility into the ...

As AI adoption accelerates, there is a new balance emerging between acceleration and deceleration, where people crave both ...

The real-estate-heavy integrated marketing group adds a legacy agency to widen its sector play, testing how diversification ...

INR 667.21 crore from the proceeds are earmarked for AI-led technology and cloud infrastructure, as the SaaS firm sharpens ...

Campaign’s take: Lahori Zeera’s second outing of Har Koi Peera Lahori Zeera does what most sequels are afraid to do: it stays ...

Brands like CoinSwitch, Swiggy, Instamart, Medusa Beverages, Canara HSBC Bank used the day to chase attention, participation ...

India’s warning over Grok revives advertiser anxieties from 2022, reopening questions of brand safety, platform ...

And adoption is growing rapidly. A recent BCG report found that shopping-related Gen AI use grew by 35% between February and ...

Analytics explains how person-based marketing confronts duplication, blind spots and false scale, turning identity resolution into a commercial, not technical, decision.

Despite how crazy 2025 has been and how lightning-fast the year has flown by, independent agency heads have a lot to be thankful for. As adland has been rocked by a series of takeovers and mergers in ...

The Infectious Advertising CEO pins down the trends shaping creative success in 2026 and the strategies falling out of favour ...