Following Omnicom’s acquisition of IPG, which created the world’s largest ad holding company, the industry watched as the ...

Set to roll out this spring, the global LLM unifies the world’s most advanced AI models into one secure portal.

With AI-driven discovery pulling from everywhere, a fragile shared reality and constant brand scrutiny, PR needs to become ...

In its final year, FCB earned a third consecutive Agency Network of the Year honor, with FCB New York named Global Agency of ...

If you’re still debating about whether AI marketing belongs at the centre of your strategy, you’re already behind the curve.

Campaign Explainer: India’s warning over Grok revives advertiser anxieties from 2022, reopening questions of brand safety, ...

India’s warning over Grok revives advertiser anxieties from 2022, reopening questions of brand safety, platform ...

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Analytics explains how person-based marketing confronts duplication, blind spots and false scale, turning identity resolution into a commercial, not technical, decision.

While analytics continued to be the fastest-growing segment, custom market research grew 8%, showcasing an appetite for ...

WPP has launched Agent Hub on its AI marketing platform WPP Open. The Agent Hub is an internal app store where users can ...

Mass appeal is not where most brands are focused anymore. Here are five trends that will shape marketing this year.