The BBC Two ident was a simple idea, and at its heart was its ability to become appropriate to a season, related to a programme or relevant to an audience. It is absolutely the responsibility of ...

The first symptoms showed a few weeks ago, when I started searching YouTube for old television idents, you know, the jingles they used to show on ITV at the start of programmes, when all the different ...

DFS has launched its latest through-the-line campaign as well unveiling a series of sponsorship idents for ITV1’s latest series of Dancing on Ice. The through-the-line campaign has been devised by ...

On 2 December 1953 the BBC launched its first dedicated on-air symbol (ident) for the then single channel TV network. The first ident was created by one of the 20th century's greatest designers, Abram ...

Robot Productions has revamped idents for two youth-oriented cable television channels, The Box and Trouble TV. For video jukebox The Box, part of Emap Performance TV, the consultancy has updated ...

ITV2 has unveiled a new on-air look that positions it as a complementary alternative – or “flipside” – to sister channel ITV1. The new look was unveiled at a briefing to advertisers and television ...

Since launch in 1964, BBC One has had nine major changes to its on-air branding. 1964: The first ident was a continuation of the BBC-tv ident of 1963. It featured the globe on a white background. The ...

Animation studio Th1ng has created a new department to work on television idents. It will be headed by three experienced directors and designers, Russell Appleford, Richard Morrison and Alon Ziv.

You don't think about TV idents much at the time. They're just the boring bits between programmes, and you wish they'd hurry up and show EastEnders already. But we take these little pieces of ...