Scott Brinker and Frans Riemersma’s “Martech for 2026” keynote opened with a wall of logos — AI agents everywhere. Content production agents deployed by 70% of marketing teams. Customer service ...

Abstract: Effective data governance is critical for organizations striving to leverage data as a strategic asset, yet standardized frameworks for assessing data governance capabilities remain ...

This Governance and Corruption Diagnostic (GCD) was conducted at the request and with the support of the Government of Pakistan to identify and analyze governance weaknesses and corruption ...

In my last article, I discussed why so many AI initiatives fail to deliver measurable outcomes. The problem isn’t the technology; it’s leadership readiness. Too many organizations race toward AI ...

Artificial Intelligence (AI) is no longer a topic restricted to technology departments and has gained significant importance in organizational strategy. From boardrooms to operational routines, the ...

I spend a lot of time with city and county teams trying to wrangle data into something we can trust and actually use. When folks ask where to start, I don’t point to a tool, I point to governance. Not ...

Business continuity remains a major focus for organisations, but many discover their true recovery readiness only during an actual disruption, whether ransomware, accidental data deletion, or system ...

Martech debt builds up through manual reporting, fragile integrations, and silos. These issues fragment customer data, break campaign attribution, and force teams to rely on shadow spreadsheets to ...

We have moved through five stages of AI maturity on our journey to become a “frontier” IT team here at Microsoft—learn how you can do the same at your company. Charting a course through today’s ...

Exclusive content, detailed data sets, and best-in-class trade insights to rewrite your portfolio for tomorrow. Discover the trends and insights shaping the future of ...