Gen Z and social media are helping men’s makeup go mainstream. The beauty industry is trying to capitalize

Men’s makeup is shedding stigma as TikTok and Gen Z drives growth, retailers rethink displays and brands chase one of ...

Road Test: Is Huda Beauty’s New Pressed Powder Better Than Her OG Easy Bake?

Huda Beauty’s Easy Bake Pressed Powder is available online at both Sephora and Adore Beauty. While it retails for $70 at ...