Geico is taking a fresh approach to insurance advertising with a new brand platform that shifts focus from pure savings to the emotional satisfaction of making smart financial choices. The campaign, ...

GEICO auto insurance has come up with some creative and hilarious commercials over the years. There are the adorable and mischievous squirrels, Maxwell the pig, the famous GEICO gecko, and of course ...

To continue reading this content, please enable JavaScript in your browser settings and refresh this page. Preview this article 1 min She joins the company from ...

Daimler Truck Financial Services USA and Geico launched a Connected Insurance program using real-time telematics data to lower premiums for Freightliner and Western Star truck owners. The program, ...

Trevor Lawrence led the Jaguars past the Chiefs on "Monday Night Football" in Week 5, the most-watched MNF game since ESPN started broadcasting games. Mike Carlson / Getty Images It’s a question I’ve ...

Geico offers below-average car insurance rates and the highest number of discounts among the companies we analyzed Written By Written by Insurance Staff Writer, WSJ | Buy Side Kara McGinley is a staff ...

Swoop and iSpot have joined forces to deliver insights into cross-platform ad exposures against specific audiences for healthcare and pharma marketers. Through the newly announced partnership, ...

Geico’s latest creative rollout didn’t just involve one campaign, but eight different one featuring familiar characters designed to reach different audiences across a variety of media channels that ...

MINNEAPOLIS--(BUSINESS WIRE)--American Standard, a brand by global housing and water technology leader LIXIL, will air its first TV campaign for shower remodels this summer through a new partnership ...

As buyers finalize their TV upfront deals and consider which currencies to use, they can measure the progress of three major alternate currencies. Comscore, iSpot and VideoAmp all reaffirmed last year ...