Gruesome smoking warnings, frightening obesity statistics and shocking drink-driving campaigns all use fear to drive behavior change. But a University of Auckland researcher says it might be time to ...

New UK regulations restricting junk food advertising aimed at children have come into force, banning online ads for several ...

Big changes could be coming to pharmaceutical advertising on TV, potentially causing problems for the broadcasters and networks that get paid to host those commercials. TV watchers have become all too ...

The UK has enforced a ban on daytime TV and online junk food advertising, aiming to curb childhood obesity. Local authorities ...

Consumers are now almost as likely to say they learn about new medications from advertisements on linear or connected TV as from their doctor, according to a new report. Predictive advertising company ...