Gruesome smoking warnings, frightening obesity statistics and shocking drink-driving campaigns all use fear to drive behavior change. But a University of Auckland researcher says it might be time to ...

New UK regulations restricting junk food advertising aimed at children have come into force, banning online ads for several ...

The Trump administration announced a crackdown on pharmaceutical advertising on television and social media platforms, potentially disrupting billions of dollars in annual ad spending. President ...

Big changes could be coming to pharmaceutical advertising on TV, potentially causing problems for the broadcasters and networks that get paid to host those commercials. TV watchers have become all too ...

The decline of linear TV, the stickiness of AI and the battle against misinformation are all on the menu for 2026.

Consumers are now almost as likely to say they learn about new medications from advertisements on linear or connected TV as from their doctor, according to a new report. Predictive advertising company ...

New regulations came into force Monday in Britain banning daytime TV and online adverts for so-called junk foods, in what the government calls a "world-leading action" to tackle childhood obesity. The ...