Without a unique selling proposition, you have nothing that distinguishes your company. Learn how to create an effective USP ...

Here are some memorable examples of when that process paid off this year: when a few numbers, the shape of a line, or the ...

Students who golf, figure-skate and work 30 hours a week are among those who returned some of the state’s best VCE results, ...

With just weeks to go till the HFSS ad ban comes into force, the CAP guidance has been published? What does it tell us? With weeks to go before the law comes into force, advertising watchdogs have ...

The new Christmas advert from Intermarché, the French supermarket chain, has achieved an ‘exceptional’ 5.0 Stars with leading creative effectiveness platform System1 – the highest score for a French ...

Whether it is a pop singer promoting soft drinks or a celebrity influencer showcasing products on social media, celebrity advertising is hard to ignore. Celebrities naturally command attention and ...

Discover the top 3 undervalued Diversified Consumer Services stocks for Thursday, December 25 based on AAII’s Stock Grades.

A ‘photonic skin’ with controllable colour and texture brings materials science a step closer to the adaptive camouflage found in nature. A meta-analysis of 168 studies covering more than 11 million ...

Every year, retirees who did everything right during their working lives are tripping over a little-known IRS rule and paying ...

Katharine Beer is a writer, editor, and archivist based in New York. She has a broad range of experience in research and writing, having covered subjects as diverse as the history of New York City's ...

Proteomic analysis (proteomics) refers to the systematic identification and quantification of the complete complement of proteins (the proteome) of a biological system (cell, tissue, organ, biological ...

Chicago has long been a hub for advertising, marketing and creative agencies. Beginning over a century ago with mail-order catalogs, the Chicago advertising and marketing scene has grown into a ...