This partnership expands Ascend Vision’s access from Oklahoma City to Norman and Lawton, creating a comprehensive eye care ...

This collaboration is rooted in a shared vision: a commitment to design that combines simplicity, emotion, and everyday ...

Including honey for your eyes and a trend report to help ECPs with strategic planning.

R EIMBURSEMENTS HAVEN’T INCREASED in years and the cost of running an optometric business seems to increase daily. This ...

Claims keep getting denied, the biller is overwhelmed, and leadership won’t adopt a billing add-on. Our readers weighed in on ...

Since launching in 2014, INVISION has won 35 international journalism awards for its publication and website, including the ...

Created to provide relief for moderate to severe dry eye symptoms, contact lens-related dryness, and pre- and post-surgery ...

1 Age-Related Macular Degeneration (AMD) is the leading cause of blindness among older Americans, but new treatments have ...

Victoria’s appointment reinforces Zyloware/Kenmark Eyewear’s commitment to strong, consistent leadership across its customer ...

Financial health isn’t about pinching pennies or stressing over every dollar. It’s about making informed moves that actually ...

Patients continue using cards, but the cost now lands where it belongs — a shift that eased a long-standing frustration.

The profession is reorganizing, and those who adapt will lead the next era of optometry.