Beauty is currency and can enhance one’s social capital — and the way we consume digital beauty content constantly evolves and changes. It seems like TikTok is largely the platform of choice for ...

Can they brush this off? In a new satirical TikTok trend sweeping the app, content creators are mocking the makeup of ...

When it comes to Halloween, there’s one costume that you can always come back to year after year, like your favorite food or your comfort blanket: a cat. You can be a cute cat, a sensual cat, a big ...

Being ugly on the inside correlates with what Mother Jones calls the "brutal aesthetics of MAGA," which include "Mar-a-Lago face" (described succinctly in The Guardian as consisting largely of ...

There is never a bad time to wear a full-face of vibrant makeup. Although I am of the belief that you can never wear too much color, these following colorful makeup looks and tutorials will help you ...

Aditya Madiraju went from a high-paying finance job to walking in Paris Fashion Week and filming beauty content for his 5 million followers across platforms fernando-rodriguez Aditya Madiraju started ...