A TikTok user's comment about "365 buttons" launched 2026's first major meme. Here's what happened and why it blew up.

Guardian writers and readers share the simple tricks they use to bring a bit of joy into their lives ...

A slightly confounding practice was introduced to the world this month, when TikTok user Tamara explained that buttons were a ...

Naturally, the rest of the internet is now dying to get to the bottom of the “365 buttons” mystery, and Tamara’s refusal to ...

So, 365 buttons is now a meme that represents a meditation on the passage of time, and Tamara holds the status of a reluctant ...

A cryptic comment left on a TikTok video by a user named Tamara has sparked the first big meme of 2026, a blend of silliness ...

2026 has its first viral TikTok trend: 365 buttons. Confused? We’re here for you. The 365 buttons craze started with a TikTok ...

Instead of fixed, numerical resolutions, expressions like “new chapter, new verse” allow people to acknowledge the past that ...

The result is a thoroughly entertaining sci-fi odd-couple action-comedy that keenly balances the fresh and the familiar. The ...