My love of samples dates back decades. When I was a kid growing up in the Midwest, I would accompany my dad to Sam’s Club on Saturday afternoons, an outing that was mostly about buying bulk packs of ...

The amount of noise The Row’s annual sample sale generated last weekend was perhaps antithetical to the brand’s ultimate quiet luxury status. But what else could be expected? The brand’s legions of ...

I’ve always felt that if I had a demonstrably better product than competitors and could only afford to implement one marketing element, it would nearly always be sampling. Sampling breaks through the ...