Tropical Smoothie Cafe is welcoming the new year with a boost of flavor and feel-good fuel. The brand is rolling out ...

Lakow notes that Delray felt like a natural expansion for the brand. “Delray is a beach town, [and] Florida barbecue is all about beachy live-fire cooking,” he says. “Our flavors—Caribbean, Latin, ...

CEO Max Wetzel cited 2024 as a “transitional” year for Tropical Smoothie Cafe for many reasons. He talked about the company ...

Tropical Smoothie Cafe is adding a splash of sparkle to its menu this fall with the debut of its new blue shimmer sugar topping, inspired by the “mermaid-core” trend and designed to bring a tropical ...