The new brick will make play more interactive for kids and families. Sets with the new brick will release in March, and ...

There may be plenty of Harry Potter LEGO sets already, but the release cadence is not slowing down one bit in 2026. A big new ...

Lego developed a custom ASIC chip that allows its new Ssmart Bricks to pick up on signals from surrounding Smart Tags that ...

The science pros at TKOR demonstrate how to easily make LEGO-shaped gummy candy at home. Rob Gronkowski reveals he’s never ...

The new Smart Play system centers around a new Lego Smart Brick that can play sounds, light up, and interact with other ...

I think Lego might be really onto something with its tech-equipped Smart Play Smart Brick sets, but is it the future of Lego ...

Benson also confirmed that the new initiative contains no artificial intelligence at all, as well as no camera.

Lego's construction sets have been a fantastic choice for analog play for several decades now. These interlocking building ...

LEGO reveals its Smart Play system, which uses a Brick, Tag, and Minifig system to bring greater interactivity to its sets.

The Smart Brick looks very similar to a normal 2x4 Lego brick, but it contains a custom Application Specific Integrated ...

Star Wars LEGO sets. We’re headed into an exciting year for Star Wars, with The Mandalorian and Grogu leading the franchise ...

Developed by the Lego Group’s Creative Play Lab, the Lego Smart Play system will make sounds and activate lights based on ...