This partnership expands Ascend Vision’s access from Oklahoma City to Norman and Lawton, creating a comprehensive eye care ...

This collaboration is rooted in a shared vision: a commitment to design that combines simplicity, emotion, and everyday ...

Including honey for your eyes and a trend report to help ECPs with strategic planning.

Claims keep getting denied, the biller is overwhelmed, and leadership won’t adopt a billing add-on. Our readers weighed in on ...

Created to provide relief for moderate to severe dry eye symptoms, contact lens-related dryness, and pre- and post-surgery ...

Victoria’s appointment reinforces Zyloware/Kenmark Eyewear’s commitment to strong, consistent leadership across its customer ...

R EIMBURSEMENTS HAVEN’T INCREASED in years and the cost of running an optometric business seems to increase daily. This ...

Heather is a Denver-based freelance optician, territory manager for Studio Optyx and Woody’s eyewear, and president of the ...

Patients continue using cards, but the cost now lands where it belongs — a shift that eased a long-standing frustration.

Like how to stop out weakness and rejecting yourself first.

The first unified annual Vision Expo will take place March 11–14, 2026, at the Orange County Convention Center (OCCC) in ...

The profession is reorganizing, and those who adapt will lead the next era of optometry.