India's television audience is projected to exceed one billion by 2029. However, television advertising volumes saw an eleven ...

Paramount is extending its offer to buy Warner Bros. Discovery. This hostile takeover bid challenges Warner's deal with ...

Explore the transformation of consumer identity and the failure of traditional market segmentation strategies as regulations and technologies redefine how brands engage with their audiences in 2026.

Mercedes has unveiled its new Formula One car, the W17, featuring a significant sponsorship deal with Microsoft. The team, ...

Explore how Indian youth are shifting from excitement-driven consumption to seeking emotional comfort in their eating and ...

Discover how men's fashion is transforming with the rising popularity of embroidery, reflecting societal changes and a demand for creativity. Explore insights from leading designers and brands, ...

Renault is set to revive its presence in India by reintroducing the Duster SUV, focusing on premium models targeting the growing middle class, amid increasing competition from Chinese car ...

Radico Khaitan Limited announces a robust 62.26% increase in consolidated net profit, achieving Rs 154.93 crore in Q3 FY25, driven by record sales in its premium liquor segment.

Under Armour is investigating a massive data breach affecting 72 million email addresses and personal information, although no passwords or financial data seem to be compromised. Stay informed about ...

Explore the dynamics of South Africa's booming $4 billion beauty market as retailers adapt to economic pressures by enhancing beauty product offerings. Discover the rise of local and international ...

India’s TV audience is set to cross one billion by 2029, growing at a steady 2–3 percent a year, an IIM Ahmedabad study shows. The growth will be driven largely by rising incomes and internet access ...

Spotify has launched an innovative 'prompted playlist' feature for premium users in the US and Canada, utilizing AI to personalize music recommendations based on user preferences and commands.