When we think of marketing, advertising and branding — creating awareness in the minds of our target audience — come to mind first. There is another important audience that marketing often overlooks: ...

While most companies allocate resources to understanding and communicating with their external customers, few make the same investment in time, energy, and money in communicating with their internal ...

Marketing falls into two camps: external and internal. External marketing refers to traditional marketing tools such as advertisements, aimed at developing awareness in consumers who don't know about ...

Note: This is the second article in an ongoing series on database marketing strategy that will outline an approach to understanding the details of building a world-class database marketing system—even ...

Consumers' demand for personalization is higher than ever before. You can leverage the benefits of database marketing to deliver personalized experiences and increase the reach of your small business.

Database marketing outsourcing is a strategic transaction for retailers. This type of outsourcing can facilitate the integration of diverse marketing channels (e.g., web, social media, catalog and ...

Database marketing outsourcing is a strategic transaction for retailers. This type of outsourcing can facilitate the integration of diverse marketing channels e.g., web, social media, catalog and ...

It has long been accepted that marketing communications is essential for communicating with clients, stakeholders and the wider business community. Internal marketing or communications, meanwhile, is ...