Support for IF functions is now available globally in all Microsoft Advertising accounts. What are IF functions? IF functions allow you to automate customized messaging in expanded text ads based on a ...

Microsoft Advertising announced global support for IF functions. You can use these IF functions to customize your ad text and ads for searchers based on their device or a specific audience segment.

Website visitors are ignoring your irrelevant ads. Increasingly. 86% are already banner blind. Have been for years. And they’re getting proactive about sidelining your ads. Ad blocking technology ...

Learning the difference between segmenting campaigns out to maximize efficiency Reaching the point where the juice is no longer worth the squeeze Rather than creating clutter and a burdensome account ...