Fragmented attention is one of life’s challenges. You are trying to have an important conversation and you get a text. You are running to the store while simultaneously listening to the news, juggling ...

For a primer on consciousness and the brain, click here. When students first learn about Pavlov's dogs—dogs that learned to salivate to the sound of a bell (the "conditioned stimulus") when the bell ...

Classical conditioning, sometimes referred to as Pavlovian conditioning, is one of the most well-known concepts in psychology. It can be described as the concept of learning through association, and ...

What Pavlov's famous experiment taught us about learned behavior Fact checked by Sean Blackburn Even if you don't know a whole lot about psychology, you've probably heard of "Pavlov's dogs" or "Pavlov ...

Why do humans purchase the things that they do? Why do they choose certain brands over others? One of the most powerful things that influences consumer behavior is a basic psychological concept called ...