Today “television” comes in many forms. Yes, it may be a 52-inch HD LCD on your wall, or it may well be a mobile phone in your pocket, a tablet in your briefcase or a computer on your desk, lap or car ...

Have you ever heard the saying knowledge is power? … Well, then why don’t you have any idea what days of the week and times of the day your ads are knocking it out of the park in terms of impressions, ...

The broadcast industry has long embraced the concept of dayparting. Radio and TV stations meticulously fine-tune their personalities, programming, music, and promotions to fit with a particular time ...

Hoping to give advertisers greater control over their online campaigns and to match competitors, Google said Friday it had introduced a time scheduling feature to its AdWords platform. Ad scheduling, ...

Search engine marketing has clearly earned its stripes. Chief marketers are paying more attention to the tactic than ever, and when they attend their next search strategy meeting, they should ask ...