Volume, velocity and variety characteristics of information assets are not three parts of Gartner’s definition of big data, it is part one, and oftentimes, misunderstood. Most people only retain about ...

After the internet went mainstream in 1991, marketing stayed relatively the same for the next 15 years. It wasn't until big data fully emerged as a treasure trove of business intelligence in 2005 that ...

For over a decade, brands have used social media to connect with their target audiences. Now, thanks to cloud computing power and big data, they can do so with much greater precision. Better still, ...

Today’s “big data stack” includes databases, data management and integration software, and data analytics tools—all critical components of an effective operational or analytical data system. But all ...

“Data” is the watchword of the progressive gov tech professional today. If we can put a number to a problem — quantify it, catalog it, assault it with an avalanche of analytics — all will be well.

85% of big data projects fail, but your developers can help yours succeed Your email has been sent A year ago, Gartner estimated that 60% of big data projects fail. As bad as that sounds, the reality ...