Programmatic ad buying is picking up traction in connected TV land. Next up: movie theaters. On Monday, in-cinema advertising company National CineMedia (NCM) announced plans to sell movie screen ...
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AMC Plans to Show 30 Minutes of Ads Before Movies
Settle in, but don’t get too comfortable—AMC’s pre-movie show is about to feel like its own feature-length event. Starting this July, moviegoers at AMC Theatres may find themselves sitting through up ...
Starting Tuesday, AMC Theatres will begin showing more ads before movies as a new deal takes effect. The agreement with National CineMedia, a cinema advertising platform, includes placing in-theater ...
Advertisers looking past big screens and concession stands for glances that leave a mark on moviegoers have a new tool. National CineMedia (NCM), the company formed by AMC, Cinemark and Regal Cinemas ...
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