American author and inspirational speaker Simon Sinek is urging job seekers to focus on mentorship and leadership when ...

In this Behind the Brand video interview, Simon Sinek, the author and speaker who popularized the concept of "the golden circle" and to "start with why," presents a simple but powerful model for how ...

Asking ourselves "why" is generally a reactionary response after we have done something. Why did I do that? Or, why do I continue to do something? In the business world, "why" cannot be an ...

"People don't buy what you do; they buy why you do it." I first heard those words in an interview I did with Patrice Banks, an entrepreneur who started a women-focused auto garage in Philadelphia.

At a time when Americans are counting every dollar, scanning job descriptions with a sharper eye on salary figures than ever ...

Preface: The power of why -- Introduction: Why start with why? -- A world that doesn't start with why: Assume you know ; Carrots and sticks -- An alternative perspective: The golden circle ; This is ...