At CES 2026, Roblox unveiled a significant expansion of its advertising platform, positioning the immersive gaming environment as a key channel for brands looking to connect with younger audiences.

Roblox has expanded its advertising platform as part of its efforts to position itself as a core marketing channel for brands ...

(Bloomberg/Cecilia D’Anastasio) — Roblox Corp. executives have been trying to get advertisers to market their wares in the gaming platform’s virtual worlds since the company went public in 2021. It’s ...