Roblox has expanded its advertising platform as part of its efforts to position itself as a core marketing channel for brands ...

(Bloomberg/Cecilia D’Anastasio) — Roblox Corp. executives have been trying to get advertisers to market their wares in the gaming platform’s virtual worlds since the company went public in 2021. It’s ...

At CES 2026, Roblox unveiled a significant expansion of its advertising platform, positioning the immersive gaming environment as a key channel for brands looking to connect with younger audiences.

Roblox is enjoying momentum in growing and monetizing a large user base. Morgan Stanley estimates that advertising could be a $1 billion annual revenue opportunity. There are risks to consider, but if ...