Are you a print subscriber? Activate your account. By Lindsay Rittenhouse - 4 hours 29 min ago By Garett Sloane - 5 hours 35 min ago By Lindsay Rittenhouse - 9 hours 42 min ago By Ad Age Studio 30 - ...

Ocean Spray's new ad campaign is more about the people doing the cranberry growing than the cranberries themselves. Ocean Spray, the cranberry growers cooperative founded way in back in 1930, is ...

Are you a print subscriber? Activate your account. By Garett Sloane - 45 min 36 sec ago By Parker Herren - 1 hour 5 min ago By Ad Age Studio 30 - 3 hours 3 min ago By Ad Age and Creativity Staff - 3 ...

For the next wave of its brand refresh, Ocean Spray is introducing a new tagline, and a new character. The brand is launching a “Just Add Cran” masterbrand campaign introducing the titular tagline ...

Ocean Spray is assembling its cross-channel campaigns for the holiday season – and just producing and managing the video assets alone requires Santa’s Workshop-levels of effort and cross-team ...

"New generations are hosting and making their own traditions. While we remain a focal point at many tables, we also want to extend our products into more informal occasions and engage with the next ...