In the music business, creating the music is just half the battle. You have to find a way to let people know about your music. At this stage, it's time to treat music like a business. If you feel you ...

Independent artists often spend countless hours trying to “crack the Spotify code.” Many experiment with the DIY route, plead with curators for playlist placements, or turn to third-party promotion ...

Since 1998, AllHipHop.com has pioneered delivering Hip-Hop news. Get our daily email for exclusive, breaking news, and weekly digests, all curated for the true Hip-Hop enthusiast. Stay connected and ...

Starting a music marketing company will allow you to help build artist brands and increase awareness in the marketplace. Music marketing differs from music promotion in that you are building a brand, ...

Rapper Drake faces a lawsuit claiming his partnership with Stake.com involved an unlawful gambling promotion tied to his ...

For discreet promotional relationships, one need not look further in the music industry than payola. The practice of labels paying DJs to play their music ran rampant in the 50s, with one Chicago DJ ...

A look behind the scenes of how to identify similar artists who have succeeded in cultivating significant coverage and promotion, and how to research their success and identify their fanbase in order ...

Memes are the future of the music promotion business because they help connect artists with their fans, American professional music critic Anthony Fantano said at an event hosted by the Georgetown ...

Adam Gonzalez is the Co-Founder and COO of Social IQ. Gonzalez specializes in developing music artist's social media audiences. Irrespective of whether you are a solo artist or part of a band, there ...