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In our sport, no piece of gear is probably scrutinized, inquired about, second-guessed or glorified more than the lure. “What did you catch ‘em on?” and “What color?” might be two of the most ...

The soft-plastic lure fluttered and kicked like a struggling frog across the weed mat and into the open pocket. Then, with the abrupt swirl that never gets old, a solid bass rose in a boiling strike.

BIRMINGHAM - Pretend you're a fish. Which would you rather eat - real food or plastic? That question is at the heart of a new product that manufacturers say could both revolutionize the $300 million ...