Artistic director, curator and consultant Charlie Levine was tasked by ITV Creative with sourcing the talent that will deliver the work, briefed with scouting out artists from a diverse range of ...

The creative is the first from M&C Saatchi since winning the Virgin Holidays account in September 2012; the campaign aims to encourage the audience to leave behind the UK’s drab and uninspiring winter ...

ITV is to drop its heart idents in favour of short ads featuring its biggest stars, according to the Media Guardian. The Channel 4-style idents will capture stars such as Ant and Dec, Trevor McDonald, ...

Big Communications will create a set of idents for Domino’s Pizza as part of the brand’s sponsorship of new ITV1 dating series ‘Take Me Out’. The show will air early next year and will be presented by ...

ITV has refreshed the branding across all of its six linear channels ahead of the launch of new streaming service ITVX next month. According to the broadcaster, the new branding “turns streaming ...

Ahead of the launch of AVoD service ITVX, commercial broadcaster ITV’s channels have been given a fresh look, with new channel branding, on-screen presentation and idents rolling out across all on air ...

ITV will launch a brand new set of channel idents on November 1st to coincide with the launch of its new channel, ITV3. ITV1 has used the existing idents, featuring celebrities from the channel, for ...

Grampian and Scottish TV stations will both be rebranded to come closer in line with the national ITV1 look, parent company SMG has announced. New idents featuring personalities from both stations' ...