Have you ever heard the saying knowledge is power? … Well, then why don’t you have any idea what days of the week and times of the day your ads are knocking it out of the park in terms of impressions, ...

Hoping to give advertisers greater control over their online campaigns and to match competitors, Google said Friday it had introduced a time scheduling feature to its AdWords platform. Ad scheduling, ...

Search engine marketing has clearly earned its stripes. Chief marketers are paying more attention to the tactic than ever, and when they attend their next search strategy meeting, they should ask ...

The broadcast industry has long embraced the concept of dayparting. Radio and TV stations meticulously fine-tune their personalities, programming, music, and promotions to fit with a particular time ...

In the beginning, time was divided into dayparts: day and night. But things have changed, as every smart convenience store owner knows. Simply put, our customers no longer follow the sun. Fewer and ...

Mobile plays a key role in Taco Bell’s new launch of a 15-item breakfast menu with targeted messaging that leverages dayparting. Taco Bell’s strategy with dayparting and mobile for the launch of the ...

In the fast-paced world of e-commerce, it is crucial for brands to stay ahead. The digital landscape is constantly changing, introducing amazing advancements in e-commerce advertising. These new ...

Upfronts are a rite of spring, when advertisers and media companies meet to orchestrate ad buys for the coming year. It’s a system that allocates available ad space alongside popular content to the ...

Today “television” comes in many forms. Yes, it may be a 52-inch HD LCD on your wall, or it may well be a mobile phone in your pocket, a tablet in your briefcase or a computer on your desk, lap or car ...