Machine learning is all the rage but what does it actually look like in practice, as part of a digital marketing strategy? You’ve encountered a machine learning strategy if you’ve used a website that ...

In a world where branding is key to the survival of a company, a well-designed logo is a must-have. But not all logos are created equal. You may like the look of your logo, but is it really doing its ...

Logos are everywhere — on smartphones, cars, clothing, and almost everything else made by a company with an identity. Logos help with quick identification and mean something to a brand. They tell a ...

While Alex Bean and Josh Aronow were both from the same hometown, it wasn’t until they came to IU that the two would connect over the idea for a business centered around making a difference — what ...

Does a logo need to get overhauled every so often to show the brand has a fresh identity? Or should it stay mostly the same to maintain consistency? The answer seems to be that it depends on the brand ...